AI· data · MadTech

The relationship is the part AI can't copy.

Fifteen years growing revenue across creative, data, and now AI — by becoming the advisor clients actually trust. As features get easier to copy, that trust is what keeps deals closing and accounts growing.

Christopher Dorsey
Chances are, I already know who you should talk to.

Fifteen years across four industries means I know a lot of people, from Fortune 500 CMOs to the creatives who make the work. Tell me what you need and I'll make the introduction. No fee, no angle — I truly just enjoy connecting people. Things like that tend to come around.

I'll connect you with creatives.
Fortune 500 CMOsCreativesData leadersInvestorsAgency execsEngineers & PMs
I've sold through every one of these shifts and helped clients come out ahead each time.

The job hasn't changed: figure out what's new, then help clients use it before their competitors do.

2010

Creative & PR

Crispin Porter + Bogusky — Agency of the Decade. Built the first proactive new-business team, which won $100M+. Worked on Groupon's Super Bowl commercials.

2013

Digital

First hire at an indie NYC shop. Grew revenue 300% in a year. With 8 people full-time, we beat legacy industry leaders for IMAX creative AOR, then repositioned the brand around intensity.

2018

Data

Oracle Advertising — managed Amazon, J&J, PepsiCo. #1 US pharma seller for audience data and contextual targeting. Tapped by the exec team to represent all US sellers on roadmap feedback. Edge infrastructure at Fastly.

2024

AI acquisition

Zeta Global — first email-based AI customer-acquisition product to market, with opt-in permission to email 110M+ people for clients. Grew a $200K pilot into a $1M+ contract on performance.

now

AI & agents

Full-time: advising Fortune 500 brands on advertising and growth strategy. Nights and weekends: Campsite Ranger, live and shipping.

Brands & teams I've advised

Companies I've sold to or built work for. Many of these relationships lasted well past the first deal.

About

I've been the first seller in the building twice. And, once, an international hand model.

My whole career comes down to this: figure out what a client needs, then help them get there. The deals I'm proudest of took months of showing up before anyone signed, and the work kept going for years after. Most enterprise deals get decided in meetings the seller isn't invited to. What carries you through those is whether the client trusts you.

The full fifteen years, with the numbers, lives on the track record page. The short version: I started at Crispin Porter + Bogusky when it was AdAge's Agency of the Decade, helping build its first proactive new-business function. I was the first hire at an indie NYC agency and helped grow it 300% in a year. I managed Amazon and Johnson & Johnson for Oracle Advertising. And for the last two years I've sold AI products that reached market before their budget lines existed, first at Zeta Global, then through an advisory engagement at FancyAI that wrapped in May 2026, again the first seller in the building. After two motions built from zero, the part I like most hasn't changed: carrying a number and building the client relationships. I still do that full-time, and I consult for a handful of companies on the side.

I also build with the tools I sell. Lately that means Claude Code commands that compress prospect research from hours to minutes, and an agent that surfaces untapped opportunities inside existing accounts, building the expansion roadmap an account leader would otherwise piece together by hand. I don't think you can sell a product well until you've used it yourself, so I do.

Off the clock: I'm girl dad to Sloane, my adorable and rambunctious toddler, married to my incredible wife Alexis, and happiest somewhere above 8,000 feet with Berkeley, our trail dog. Elon University grad and Maryland native.

AI Sales Tools

Hands on the keyboard.

Sellers who build with AI win. I use the tools I sell, every week. Here's what I'm shipping.

Launched · August 2026

Campsite Ranger is live.

A paying product, running around the clock. Campsite Ranger watches recreation.gov and emails Colorado campers a booking link the moment a sold-out campsite, timed-entry permit, or wilderness zone opens in their dates — then keeps watching wildfire, smoke, and closures so the trip is still worth the drive.

I designed, built, and shipped every piece of it myself, pairing with Claude Code: 337 commits from first line to launch, in seven weeks, on nights and weekends.

In the press · The Colorado Sun · Oct 8, 2026“A new website is helping campers score Colorado’s most elusive campsites”
Next.js · Python · Supabase · Fly.io · Lemon Squeezy · Claude Code
Campsite Ranger homepage: cancellation alerts for sold-out Colorado campsites and permits

What I'm building

01

Call Butler — live call assistant for sellers

A real-time call assistant I built and share with other sellers. It transcribes the call live, catches the moment someone asks a real question or drops an unfamiliar term, and quietly surfaces talking points in a side window — pulled from your prep notes and a live web lookup. Nothing is sent into the call; it's like a subject-matter expert sitting beside you while you talk.

Built, live-tested, and in daily use.

Claude API · Deepgram · Real-time · Shared with sellers
02

Soundcheck — brand QA for AI-generated audio ads

An MVP I built using six ElevenLabs APIs. It turns a brand's guidelines into a machine-readable standard, generates a 12-spot, four-market campaign, then checks every render for script fidelity, pronunciation, pace, loudness, required disclosures, and voice drift, and prices each miss against the media plan. On the live run it flagged 5 of 12 spots, $1.82M of a simulated $2.8M plan, and caught a mispronounced founder name nobody had planted. As far as I can find, no vendor sells this for audio yet; the brand-compliance tools score pixels.

MVP. Live run verified Aug 2026.

Read the write-up
ElevenLabs Voice Design · TTS · Music · SFX · Dubbing · Scribe v2 · Python
03

AI category landscape mapping

Living competitive maps and capability matrices for emerging AI categories — from agentic sales tools to answer-engine platforms — including a five-tier landscape with a 10-vendor capability matrix.

Research · Synthesis · Sales Enablement
Off the clock
Girl dad to SloaneHappiest above 8,000 ftOn rotation: King Gizzard, LCD, JusticePro bono AI for Main StreetFormer international hand model (retired)
References

They put their name on it.

Clients, executive leaders, and cross-functional peers who'll vouch for me, on the record.

“It's a pretty rare thing to be able to balance the exact right level of support, while being proactive and also not being pushy. Chris lands this so perfectly. I can speak from direct personal experience when I say Chris knows how to form a meaningful client relationship that's built on a foundation of trust and is built to last.”
Courtney King · Audience and Media Lead, Johnson & Johnson
Client, Oracle Advertising
“I was introduced to Chris when my team was looking for a programmatic audience provider and we're much better off for it. He was incredibly knowledgeable and kind as he worked with my team throughout the past year. Chris will be an asset to any org looking to improve their client relationships and outreach.”
Ben Field · Sr. Transformation Lead, Monks
Client, Oracle Advertising
“He continually challenges the status quo and is keenly focused on improving results. His ability to see the big picture, influence partners to test new ideas, collaborate across teams and find or create opportunities out of any situation makes him a valuable team member.”
Elizabeth Floyd · AI Insights, Gemini, Google
Former manager, Oracle Advertising
“Together, we collaborated to craft strong, customer-first stories that truly resonated, and his ability to connect strategy with impact consistently stood out. I would confidently recommend Chris to any company that prioritizes its customers.”
Carlos Vega · Sr. Director, Partnership Marketing, Zeta Global
Colleague, Zeta Global
Track record
0+
Years selling creativity, data, and technology
0×
First seller in the building
7‑figure
Deals closed, repeatedly
8‑figure
Client relationships managed
Thoughts

Notes from the field.

All 90 posts

My beat is advertising, marketing, tech, and AI. Same approach I take in sales: notice something other people haven't yet, say what I think about it, and get it out while it's still news, sources attached. People occasionally call this thought leadership. I won't. I just can't bring myself to do it. I'm also not a visionary, rockstar, or guru.

BuildsLatest

Campsite Ranger, two months after launch

Oct 28, 2026 7 min

Campsite Ranger launched August 27 covering 49 Colorado locations. It now covers 89 campgrounds plus permits and wilderness zones, about 600 people have accounts, and 96 have paid $25 to become Founding Rangers. Most of that growth came from two newspaper stories in early October…

Read
See all 90 posts
Get in touch

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